Our Team
Matt Hand, Esq.
President & Founder
Matt Hand has made it his mission to provide comprehensive guidance to collegiate athletes in all facets of marketing their Name, Image, & Likeness. Through personalized attention and a commitment to excellence, Matt ensures that each player receives the support and guidance they need to succeed. Matt’s knowledge of the NIL landscape is extensive, having earned a Juris Doctor from Pepperdine School of Law with a certificate in Entertainment, Media & Sports and publishing a paper on California’s Athlete-Agent legislation in Loyola of Los Angeles Entertainment Law Review.
Matt’s prior experience includes work at multiple sports agencies as well as the compliance office of Pepperdine University’s Athletic Department. With his extensive knowledge and experience, Matt is well-equipped to navigate the complex NIL landscape including brand outreach, social media guidance, contract negotiations, and other critical elements of athlete representation.
Griffin Lowy
Director of Operations
Griffin Lowy brings a unique blend of legal expertise, business acumen, and hands-on experience in athlete representation to the NIL space. Griffin has been the Director of Operations at Alta since graduating from Loyola University Chicago School of Law. Griffin also holds an MBA from Loyola University Chicago's Quinlan School of Business.
Griffin graduated in 2017 from the Kelley School of Business at Indiana University with majors in Finance, Real Estate and International Business.
Griffin's legal knowledge, combined with a deep understanding of the evolving NIL landscape, allows him to navigate complex negotiations and secure optimal opportunities for athletes. Griffin is passionate about helping athletes maximize their brand potential, leveraging his skills in marketing, contract negotiation, and athlete engagement.